As part of their Sustainability Programme, BAA wanted to introduce a carsharing scheme.
They needed a logo, stationery, DL leaflets, launch poster (below), A2 posters (below) and 48-sheet posters plus numerous giveaways.
As well as helping to introduce the scheme, this poster warned non-carsharers not to park in preferential, Carshare-designated spaces.
The four images on these A2 posters formed the basis of our campaign and were also featured on leaflets and 48-sheets.
This project was worked on in conjunction with David and Associates.
