A blast from the past #1

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I was archiving some old work the other day and I stumbled across this old job for Nokia. The idea and solution made me smile and but it also made me realise how far technology has moved on in the last 7 years!

The Nokia 7810 was one of the first phones with hi-resolution (1Mp) camera and it’s release coincided with Nokia’s sponsorship of New Zealand Fashion Week. With this in mind, we took pictures on the phone of clothes featured in the Zambesi Collection and arranged them in a David Hockney style montage. This was then re-photographed, printed on vinyl and hung in Vodafone shops up-and-down the country.

A great idea for a fashionable must-have accessory whose unique selling point was a built-in camera!