The cornerstone of any capital appeal is the case for support. Over the years we have assisted many charities in producing this vital communication piece including Community Links, Sightsavers, Asthma UK, The Royal Society of Medicine and The Medical Foundation. Our latest case for support for Alton College has just been completed.
It is vital that when an organisation is asking for a large sum of money, usually running into millions, that they present their case in a smart, professional and well argued way. Good design and copywriting are key and judging the right tone of voice through pictures and words takes experience.
The major donor pool is a small one and this audience needs to know that, should they choose to donate, their money will be appreciated, spent wisely and that it will have the desired effect. Your leave-behind could be the thing that tips the balance in your favour.