Feet apart

slam-sexual-health-poster-loMore work for the South London and Maudsley (SLaM) sees another poster, this time for the Psychosexual Service. It targets potential service users who are encouraged to request a referral from their GP. An accompanying leaflet with detail about the service was produced for the referrer.

The bare feet and exaggerated landscape proportions suggest a couple in bed. The androgynous footprint effect helps provide an inclusive message while the headline sitting between the couple emphasises a breakdown in physical communication.

This and the recent FIPTS poster shows SLaM’s continued commitment to marketing their national services to referrers and service users alike.