Piers & Dominic were commissioned to review the existing brand, review the brand hierarchy, reposition Wellcome Collection and develop a brand visual identity toolkit. Our mission was two-fold – to create tools sophisticated enough to satisfy the diverse needs of the services while improving the awareness of the full offer in the minds of the audience.
The examples shown are the first fruits of the repositioning project where the design team at Wellcome Trust have started to apply the new brand visual identity elements. These include; the first event brochure for Pain; two banners advertising two different offers; building map; What’s on guide; Youth Programme brochure. We will add more as and when they become available.
P&D were brought in on a consultancy basis to develop the brand visual toolkit. The examples shown here are created using the brand toolkit elements and have been produced by the talented in-house team at Wellcome Trust. Special thanks to thanks to Marianne Dear, Nicola Schwander and Paulo Estriga.