Asthma UK

Asthma UK and the Medical Research Council needed £5m to create a centre of excellence dedicated to understanding and treating asthma and its causes.

Together with copywriter Mike Reed, we created the appeal name – Partners Against Asthma – and produced this brochure. The ‘t’ in Partners was shortened to create a plus sign and this became the graphic hook for all Partner related materials.

We have also worked on appeal campaigns and identities, direct mail, Impact reports and the Asthma Lottery. Some of which are featured here.

Working with Piers is always a pleasure. He’s creative, innovative and full of fresh ideas. He really explores each design brief and never fails to suggest new angles or directions to make sure we get the best end result. He’s accommodating, patient and nothing is too much trouble.

Elen Jones
Publications Editor, Asthma UK