Be Planet Positive is a company with a charitable foundation which helps companies to go one step beyond carbon neutral – ‘carbon positive’. To get certified, a company needs to follow a quick and easy 4-step process. Step one requires you to measure your energy usage; step two – take sensible affordable steps to reduce it; step three – 10% of the Be Planet Positive fee goes directly into local initiatives to reduce carbon dioxide or create carbon sinks; step four – communicate with other Be Planet Positive companies to help each other reduce footprints further.
This process became the basis for the navigation and helped communicate the offer to the user.
The project was worked on in partnership with David and Associates.
Related: environment, web & digital