Creative United is a Community Interest Company established to enable the growth and development of the UK’s cultural and creative industries. They do this by offering finance packages to creative companies, aspiring musicians and the art-buying public. It is supported by The National Lottery and Arts Council England.
Piers & Dominic were commissioned to rationalise and improve awareness of the product portfolio and reinforce each product’s relationship to Creative United. Specifically, the brief asked for postcard-sized pieces of communication as well as posters and pull-up banners.
First we designed a product portfolio for Creative United. Then we followed this up with separate campaigns for the individual products:
Take it Away – 0% finance for parents of young children or young adults/students aged between 18 and 25 wishing to buy musical instruments.
Own Art – participating galleries offer 0% finance for anyone wanting to buy art.
Creative Industry Finance – access to finance and business advice for creative businesses.
Piers & Dominic were commissioned to review the existing brand, review the brand hierarchy, reposition Wellcome Collection and develop a brand visual identity toolkit. Our mission was two-fold – to create tools sophisticated enough to satisfy the diverse needs of the services while improving the awareness of the full offer in the minds of the audience.
The examples shown are the first fruits of the repositioning project where the design team at Wellcome Trust have started to apply the new brand visual identity elements. These include; the first event brochure for Pain; two banners advertising two different offers; building map; What’s on guide; Youth Programme brochure. We will add more as and when they become available.
P&D were brought in on a consultancy basis to develop the brand visual toolkit. The examples shown here are created using the brand toolkit elements and have been produced by the talented in-house team at Wellcome Trust. Special thanks to thanks to Marianne Dear, Nicola Schwander and Paulo Estriga.