Creative United is a Community Interest Company established to enable the growth and development of the UK’s cultural and creative industries. They do this by offering finance packages to creative companies, aspiring musicians and the art-buying public. It is supported by The National Lottery and Arts Council England.
Piers & Dominic were commissioned to rationalise and improve awareness of the product portfolio and reinforce each product’s relationship to Creative United. Specifically, the brief asked for postcard-sized pieces of communication as well as posters and pull-up banners.
First we designed a product portfolio for Creative United. Then we followed this up with separate campaigns for the individual products:
Take it Away – 0% finance for parents of young children or young adults/students aged between 18 and 25 wishing to buy musical instruments.
Own Art – participating galleries offer 0% finance for anyone wanting to buy art.
Creative Industry Finance – access to finance and business advice for creative businesses.
Focus is a popular German cycle brand. We were asked to design the brochures for their range of road and off-road bikes.
We also produced the accompanying range posters and pull-up banners for press days.
The Milliners’ Guild is a shop in Bristol that sells hats made by its proprietor Ani Townsend and other British milliners. We were asked to develop a brand identity and produce some collateral including hat boxes, business cards, price tags, gift vouchers, shop window (coming soon), stationery, postcards etc.
The identity has a campaignable idea based on an interchangeable hat wearing ‘g’.