Focus is a popular German cycle brand. We were asked to design the brochures for their range of road and off-road bikes.
We also produced the accompanying range posters and pull-up banners for press days.
Athlete Lab is an indoor training facility for serious cyclists and triathletes. It has Labs in London, Singapore and Sydney and plans to open more across London, the UK and Europe.
P&D created posters, flyers and outdoor environmental graphics as well as designing and building the Athlete Lab websites for London, Singapore and Sydney.
If you are a not-for-profit social enterprise charged with both encouraging individuals to walk and convincing corporate/community-based organisations of its social merits then it is imperative you ‘walk the walk’ as well as ‘talk the talk’.
We helped Walk England do just that by helping them find their voice with their three target audiences – consumer (walkers), corporate and community (local authorities, central government, schools, health professionals and environmental organisations). First, we re-articulated their offer in a straight-forward manner. Then we created a brand platform and a brand visual identity sophisticated enough to be able to resonate coherently with all their stakeholders.