If you are a not-for-profit social enterprise charged with both encouraging individuals to walk and convincing corporate/community-based organisations of its social merits then it is imperative you ‘walk the walk’ as well as ‘talk the talk’.
We helped Walk England do just that by helping them find their voice with their three target audiences – consumer (walkers), corporate and community (local authorities, central government, schools, health professionals and environmental organisations). First, we re-articulated their offer in a straight-forward manner. Then we created a brand platform and a brand visual identity sophisticated enough to be able to resonate coherently with all their stakeholders.
Above are the business cards (above). They demonstrate the logo, some of the colour palette and typography in use. The reverse of the cards accommodate personal experiences of the staff members favourite ‘round-trip’ walk.