It occurred to me when putting together a presentation for a pitch the other day, that we have designed quite a few fonts for clients brands. It was something that never really happened 10 or 15 years ago. In those days we were lucky to get the help of a typographer cast his eye over a logotype let alone work with us create and digitise a whole font for us. These days however, it doesn’t seem too outlandish to propose one – when appropriate of course – for a lot of brand projects. And why not – they are a great tool for helping bring differentiation and ownership to a brand above and beyond the usual suspects.
Above are just three we have done.
Edward Scissor Sans was a display font created for Lumley – an insurance company – and their employer brand.
4i’s is named after the company it was designed for. Every glyph of the sans-serif font was drawn from scratch to allow the inclusion of four letter ‘i’ display characters. This allowed 4i’s to leave their marque on every piece of written communication. Oh, and in case you’re wondering – the company name came first, font idea second.
Family Matters is another display font for Family Lives – a charity specialising in offering help, advice and support services to families of all types at any life-stage. The font reflects the eclectic nature of families and the variety of their issues.